Kategoria Music4

Getting down with my sounds

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Make Your Own Kind Of Music

You probably don’t say it yourself. You’re cool, you’re a music fan, you appreciate what artists are creating and putting out into the world. But trust me, people are using it. Working with online music channels I hear it all the time: a plugger proffering “premium, exclusive content”, a brand eager to engage with youth culture requesting “playlist content that fits our desired demographic”; managers explaining how their artist is “working on some on-point content”. In industry jargon, it’s been accepted for several years. But now it’s seeping out of marketing and corporate lingo and into the general vernacular. And…